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The Myth Of The Non-Emotional Decision: Why “It’s Just Business” Is Usually A Fairy Tale
One of my favourite phrases in the community sector is: “It’s not personal. It’s a business decision.” Every time I hear it, I become suspicious. Not because the decision is necessarily wrong. But because human beings have an extraordinary talent for convincing themselves they’ve reached a completely rational conclusion while standing waist-deep in history, relationships,…




